SharkNinja and Concepcion Industrial Corporation (CIC) recently marked an important milestone in their growing partnership with a strategic leadership visit to the Philippines, reinforcing the region’s growing role in SharkNinja’s APAC growth strategy.
The visit brought together key leaders from SharkNinja APAC and Concepcion Industrial Corporation to strengthen regional collaboration, align on market opportunities, and further expand the brand’s presence in the Philippines.
Leading the delegation was Udai Kunzru, President of SharkNinja APAC, joined by Kathrin Bhalla, General Manager for ASEAN; Lianne Mui, Marketing Director for APAC; and Gabriel Parungao, Commercial Head for the Philippines.
The APAC leaders also met with key executives from Concepcion Industrial Corporation, including Raul Joseph Concepcion, Chairman and President; Ariel Fermin, Chief Executive Officer; Rafael Hechanova, Chief Corporate Affairs Officer; Steven Santos, General Manager of Cortex Technologies; and Miguel Concepcion, Head of SharkNinja at CIC.
A key highlight of the visit was the SharkNinja Creator Connect event held at the ConcepStore Experience Studio, where creators, media partners, and brand representatives gathered for an immersive showcase of SharkNinja’s latest innovations designed for modern homes and lifestyles.
Guests experienced interactive product demonstrations and hands-on sessions featuring some of SharkNinja’s newest innovations in the Philippine market, including the Ninja Crispi, Ninja Creami Scoop & Swirl, Ninja SLUSHi, Shark FlexBreeze, Shark HydroGo, and Shark TurboBlade.
The visit also included retail immersion activities across key partner locations in Metro Manila, highlighting the brand’s expanding footprint and growing consumer engagement in the country.
Throughout the visit, both teams emphasized the importance of innovation, local partnerships, and consumer-centric experiences in driving SharkNinja’s continued growth across Southeast Asia. The collaboration also reflects a shared commitment to bringing globally recognized, innovative home solutions closer to Filipino consumers.
As SharkNinja continues to expand globally, the Philippines remains an important growth market — supported by strong local partnerships, increasing consumer demand, and a shared vision of elevating everyday living through innovation.
