Concepcion Industrial Corporation (CIC) joined SharkNinja’s Distributor Summit 2026 in Singapore from August 25 to 27, bringing together distributor partners from across the Asia-Pacific region for three days of collaboration, innovation, knowledge sharing, and recognition.
Representing the Philippines were Raul Joseph Concepcion, Chairman & President of CIC; Steven Santos, General Manager of Cortex Technologies; Miguel Concepcion, Deputy Head of SharkNinja; and Kara Clarise Magno, Marketing Manager of SharkNinja.
Exploring What’s Next
The summit opened at the historic House of Tan Yeok Nee with remarks from Udai Kunzru, President of SharkNinja APAC, who shared the Outrageously Extraordinary mindset that inspires SharkNinja teams around the world.
Participants also received a preview of upcoming innovations across categories, offering a glimpse into the possibilities ahead for consumers across the region.
Sharing Ideas Across APAC
The summit provided an opportunity for distributor markets to share best practices, exchange ideas, and learn from one another.
SharkNinja Philippines showcased how global brand principles are brought to life through locally relevant initiatives, from marketing and community activations to retail experiences, live selling, affiliate marketing, and creator partnerships.
These conversations reinforced the value of combining SharkNinja’s global innovation with local insights to create meaningful experiences for consumers.
Be an Explorer, Not a Tour Guide
A highlight of the summit was the recognition of CIC with the “Be an Explorer, Not a Tour Guide” award, one of the key pillars of SharkNinja’s Outrageously Extraordinary mindset.
The award recognizes the team’s willingness to explore new ideas, challenge conventional approaches, and pursue new possibilities across marketing and cross-functional initiatives.
For CIC, the recognition is a testament to the excellence and teamwork of its people, as well as the support of its business partners and customers who continue to inspire the team to do great work.
As CIC looks toward 2027, the team remains inspired to explore the best possibilities for Filipino consumers, bringing innovative and practical solutions that elevate everyday experiences at home.
This recognition is a celebration of everyone who continues to inspire us to be Outrageously Extraordinary.
